The international group of companies 3B Scientific
specializes in the manufacturing and marketing of didactic material for
scientific, medical and patient education. The group’s oldest site in
Budapest/Hungary began its manufacturing history in 1819, making 3B
Scientific the most experienced group of companies in the industry. The
mother company was founded 1948 in Hamburg by the 3 Bs: Mr. Paul Binhold, his wife Hedwig Binhold and their daughter Marion Binhold, now Marion Kurland.
The brand name 3B Scientific® is represented in over 100 countries
worldwide in the medical and educational sector. Achieving constantly
growing sales, the 3B Scientific group is the worldwide leader in the
anatomy market today.
The essential factors for the steadily increasing success are:
- The excellent quality of the products, manufactured by skilled and specially trained personnel
- The extremely competitive value of 3B Scientific® Products
- The uncompromising flexibility of processing customer requirements
That is what 3B stands for today: Best quality, Best value, Best service.
As a recognition of its worldwide success, 3B Scientific
(respectively the former Paul Binhold Company) has been selected as a
member of the German ”Hidden Champions”.
All members of this small group of particularly successful medium sized
companies follow a strict pattern of implementing their global
strategies, thus becoming leaders in their respective lines of
business.
The 3B Scientific® Product Line includes:
- Artificial skeletons, torsos and human organ models
- Teaching aids and systems from the fields of physics and technology
- Injection training arms, patient care mannequins & medical simulators
- Biology, zoology and chemistry models
- Anatomical charts and ana(c)omical gift items
- Anatomical teaching and learning software
- SEIRIN® Acupuncture Needles
The Customers
3B
customers include universities, schools, ministries of health and
education, other health and educational authorities, hospitals,
practitioners, educational and medical distributors, students and the
pharmaceutical industry. A regularly updated and further developed web
site www.3bscientific.com was established in 1996 so the customer can
purchase products and get the latest information on the company and its
products around the clock.
The 3B Scientific Companies Worldwide
3B Scientific GmbH, Germany
- 3B Scientific Hamburg (founded 1948 as Paul Binhold Lehrmittelfabrik)
- 3B Scientific Dresden (established 1930 as teaching aid department of the Deutsche Hygiene Museum, acquired 1991)
- 3B Scientific Coburg (founded 1997)
- 3B Scientific Wesseling (founded 2001)
3B Scientific, worldwide:
- 3B Scientific Europe Kft. former known as “Biocalderoni”, Budapest, Hungary (since 1819 Calderoni, acquired 1993)
- American 3B Scientific, Atlanta/GA, USA (founded 1995)
- Nihon 3B Scientific, Niigata, Japan (founded 1997)
- France 3B Scientific (founded 1997)
- China 3B Scientific (founded 1999)
- Italia 3B Scientific (founded 2002)
- España 3B Scientific (founded 2003)
- United Kingdom 3B Scientific (founded 2003)
- ELWE Didactic GmbH, Klingenthal, Germany (since 1959, acquired 2004)
- TELTRON / London, United Kingdom, acquired June 2005
- Russia 3B Scientific, St. Petersburg, Russian Federation (founded 2005)
- Brasil 3B Scientific, Joinville, Brasil (founded 2006)
- Thai 3B Scientific, Bangkok, Thailand (founded 2007)
Further affiliated companies are planned.
The Quality
The affiliates are either
distributing or manufacturing companies. All product development is carried out
exclusively in Germany. The outstanding quality standards upheld in every
product that carries the brand name 3B Scientific® is guaranteed by permanent
and uncompromising quality controls. 3B Scientific has been certified in
accordance with DIN EN ISO 9001 since 2000.
The Management
The company has two managing directors, Mr. Otto H. Gies and Mr. Manfred Kurland.
The main duties of Otto H. Gies are marketing, sales and global growth
strategies. Manfred Kurland is mainly responsible for administration
and production. Together they live the company slogan “…going one step
further”.
Since the late ‘80s Mr. Gies has systematically developed
global sales strategies. He has successfully entered the south-east
Asian markets for 3B Scientific, especially Japan. One of the keys to
his success is his ability to adapt to different cultures very quickly.
For this reason he takes care of the founding of affiliated 3B
Scientific companies all over the world. Due to his knowledge and
experience in controlling and finance Otto H. Gies is also responsible
for the administration and success evaluation of the foreign
investments.
Mr. Kurland’s strengths lie in detailed project and financial
planning, rationalization of production and lean cost management. Cost
is being constantly cut leading the company towards higher efficiency
levels. His biggest project is the constant improvement in the quality
of 3B Scientific® Products. Mr. Kurland has successfully introduced
Total Quality Management and as a result of which 3B Scientific is now
certified under DIN EN ISO 9001. Due to his striving for quality
improvement 3B Scientific® Products in many sectors are now no. 1 in
the world. The rationalization of production in Germany and the steady
transfer of production into counties with lower production costs have
allowed 3B to achieve its very strong competitive position in the world
market.
The Team
The personalities of the two managing directors complement each other perfectly, creating a role model for team work
in the company group. For the company it is important to have different
types of character, personality, nationality and culture in its
workforce. Being “different” is considered to enrich and complement the
company culture.
People at 3B Scientific work together in an open and
friendly way, with the staff referring to each other by everybody’s
first name. Many personal friendships, including those with 3B
Scientifics’ affiliated companies, contribute to a swift interchange of
information.
Clear management guidelines, goals and values on the one hand
and a participating style of leadership in implementing daily business
on the other hand help staff identify with the company goals to be
achieved. This modern style of leadership ensures a participating and
cooperating working attitude that is standard in all 3B Scientific
companies thus contributing to a high motivation of staff. Since
controversies are carried out in a creative and open atmosphere, it is
natural that the staff influences all major management decisions.
Everybody in the company follows the common goal:
„To be and keep being No. 1 in the world”.
The international workforce, who expresses high identification
with the company’s goals and philosophy of flexible and friendly
service, consists of around 400 people of which ca. 70 are based in
Hamburg.
The Goals
Apart from staff motivation, reinforcement of innovative activities and profit making, 3B Scientific’ s main goals
are to provide high-quality 3B Scientific® Products at fair prices,
excellent customer service & after sales support (3B: Best Quality,
Best Value, Best Service). Another main goal is the coordination of
marketing strategies in view of different countries and the
requirements of individual customers. Thus, a 3B Scientific® Catalog is
available in 15 languages including major Asian languages such as
Japanese or Chinese. These are worldwide goals which have lead to the
fact that 3B Scientific enjoys high market shares all over the world.
About 90 % of the group sales are made outside of Germany.
3B Scientific now can look back on successful years and steady
growth. Customers, suppliers, employees and the management of 3B
Scientific are convinced that the company group will keep on moving
forward in the future according to the company slogan “...going one
step further”.
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